经济新常态背景下文化业态创新战略  

Newly-Emerging Types of Business in Cultural Industry:Innovative Thinking and Strategic Direction

作　　者：李凤亮[1] 宗祖盼[2] 

机构地区：[1]深圳大学文化产业研究院,广东深圳518055 [2]暨南大学文学院,广州510632

出　　处：《北京大学学报（哲学社会科学版）》2017年第1期133-141,共9页Journal of Peking University(Philosophy and Social Sciences)

基　　金：国家社会科学基金重大项目"文化与科技融合创新的内在机理与战略路径研究"(11&ZD023);国家社会科学基金艺术学青年项目"中国创新型城市建设中‘创客文化’的发展路径研究"(15CH167);广东省教育厅创新团队建设项目"文化产业与文化创新研究"(2015WCXTD002)

摘　　要：在经济新常态背景下,中国文化产业步入新的历史发展机遇期和战略调整期,文化产业总规模持续提升,结构不断优化,新兴业态层出不穷。在科技创新、产业升级、消费驱动、国家意志等多重因素的推动下,"跨界融合""科技引领""版权衍生""沉浸体验"或成为当下与未来文化产业业态创新的主要模式与战略方向。Under the new normal,China＇s cultural industry has stepped into a new stage with a historic opportunity for development and also a new stage of strategic adjustment,together with a continuous increase of cultural industry in general size,its continual optimization in structure,and its endless appearance of new types of business. Promoted by technological innovation,industrial upgrading,state will and other factors,cross-sectoral integration,technological guidance,copyright derivative and immersive experience are likely to become the main mode type and strategic direction of the business type innovation for the cultural industry at present and in the future.

关 键 词：文化产业 新常态 跨界融合 科技 版权 体验 

分 类 号：G114[文化科学]