微信舆情“涌现”机制及控制方法研究  

Research on “Emergence” Mechanism and Control Method of We Chat Public Opinion

作　　者：吴尤可[1] 

机构地区：[1]华侨大学经济与金融学院,福建泉州362021

出　　处：《情报理论与实践》2017年第3期24-29,共6页Information Studies:Theory & Application

基　　金：福建省2015年度社会科学基金项目"危险性舆情控制的法规建设研究"的成果;项目编号:FJ2015B154

摘　　要：微信是国内网民发布"自媒体"信息的首要手段,已成为网络舆论最为集中的平台。作为一种社交属性鲜明的工具,微信的私密性等特点使得其舆情体现出"涌现"的相关特征,个体的非理性的传播行为通过虚拟群体间的相互影响而蔓延,易于导致群体效应,引发汹涌舆情。同时,由于这些特征的存在,对微信舆情的掌控也出现了难题。针对微信舆情"涌现"机制,构建仿真模型,分析了5种场景,对微信舆情的"涌现"机制及控制方法进行研究,提出建议。WeChat is the primary means of we-media information release for the Internet users, which has become a platform with the most network public opinions. As a tool with distinctive social attribute, WeChat＇ s features like privacy make its public o- pinion reflect the ＂emergence＂ features. Irrational spread of individual behavior through the interaction of virtual communities can easily cause the group effect and trigger surging public opinion. At the same time, because of these characteristics, it is hard to control the WeChat public opinion. With regard to WeChat public opinion ＂emergence＂ mechanism, the paper builds a simulation model and analyzes five scenes, in order to analyze the control method and make recommendations.

关 键 词：微信 舆情 舆情演化 仿真 

分 类 号：G206[文化科学—传播学]