居民旅游购物行为影响因素及管理机制研究  

Study on Influence Variables of Tourist Shopping Behavior and Management Mechanism

作　　者：石青辉[1] 

机构地区：[1]湖南商学院工商管理学院,湖南长沙410205

出　　处：《湖南商学院学报》2017年第1期115-120,共6页Journal of Hunan Business College

基　　金：湖南省社会哲学规划项目(14YBB047 201420)

摘　　要：经济的发展和居民生活水平的提高使旅游已成为我国居民常见的一种消费行为。伴随着旅游消费行为出现的是大量的旅游购物活动。旅游者对旅游购物既期待又抵制,从而导致旅游过程中产生许多旅游购物纠纷,严重影响旅游市场的有序发展,也损害了旅游者的利益。所以,研究我国旅游购物特点、影响变量,并提出相应的管理机制,对规范旅游购物行为,营造愉快的旅游经历具有重要意义。The development of economy and the improvement of living standards of residents make tourism a common consumer behavior. As the tourism consumption behaviors involve a lot of tourist shopping activities, tourists both love and hate tourist shopping, which leads to disputes, seriously hampering the healthy development of the tourism market. So, it is of great importance to study tourist shopping characteristics, influence variables, and propose corresponding management mechanism to regulate the behavior of tourist shopping, to create a pleasant travel experience.

关 键 词：居民旅游 购物行为 影响因素 管理机制 

分 类 号：F592[经济管理—旅游管理]