时代变化与政治领袖的形象变迁  

The Changes of Times and the Political Leaders' Image Changes

作　　者：张昆[1] Zhang Kun

机构地区：[1]华中科技大学新闻与信息传播学院

出　　处：《中州学刊》2017年第1期166-172,共7页Academic Journal of Zhongzhou

基　　金：国家社会科学基金重大项目"跨文化传播中的中国国家形象建构研究"(11&ZD024)

摘　　要：在国家治理和政治运行中,政治领袖扮演着重要的角色。成功的政治领袖往往会在其政治生涯中呈现出良好的社会形象。历朝历代的政治领袖无不重视其形象的塑造,希冀以此营造坚实的合法性基础,获得天下的认同。在不同的历史时期、不同的政治环境下,政治领袖的形象呈现是大不相同的,这种形象呈现大体上是缘于当时公众的政治期待、信息传播生态和政治治理形式。信息时代,政治领袖要有形象意识,自觉地遵从传播规律;要与传播媒介保持建设性的合作关系,通过媒体与民众沟通;要关心民众之所思所想、所忧所乐、所喜所恶,主动与民众喜好的公约数保持一致。Political leaders play an important role in national governance and political operation. Successful political leaders often tend to have a good social image in their political careers. The political leaders of all dynasties and ages pay attention to shape their images,hoping to create a solid foundation of legitimacy,and get world recognition. In different historical periods and different political environments,the image of political leaders is very different,this image is largely due to the political expectations of the public,information dissemination ecology and political governance style then. In the information age,political leaders should have the image consciousness,consciously follow propagation rules; maintain a constructive and cooperative relationship with the media,through media to communicate with the people; to care for people＇s thinking,their worries and pleasure,what they like or hate,actively keep consistency with popular liking＇s common divisor.

关 键 词：政治领袖 领袖形象 形象变迁 信息时代 

分 类 号：G206[文化科学—传播学]