媒体“两微一端”融合盈利模式探析  

Profit Modelof“Blog-Wechat-Client”Confluence in Media

作　　者：周丽[1] ZHOU Li(Literature and Medium School of Sichuan University of Arts and Sciences, Dazzhou Sichuan 635000, Chin)

机构地区：[1]四川文理学院文学与传播学院,四川达州635000

出　　处：《四川文理学院学报》2017年第2期74-78,共5页Sichuan University of Arts and Science Journal

基　　金：四川省社科规划青年项目"四川省主流媒体‘两微一端’融合策略研究"(SC16C037)

摘　　要："两微一端"正成为移动互联网时代媒体融合过程中各大媒体的"标配",精品化线路定位与差异化竞争是媒体融合的发展方向.传播内容需根据不同媒体的特性打造,培养核心受众,增强用户黏性,挖掘媒体"两微一端"融合的商业价值,进一步建构"免费+付费,定位服务+广告,版块租赁,分答,打赏与赞赏"等媒体多元化盈利模式.＂Blog- Wechat- Client＂ is the standard of all media in the process of media＇s confluence in the era of mobile Internet. The choiceness-- orientation and difference for compitition is the direction of media＇s confluence. The information for broadcasting depends on the medium sort. In broadcasting, the medium should develop its own faithful audiences and increase its clients＇ dependence for the profits from the confluence of ＂Blog--Wecha--Client＂. The profit models can be multiple, namely free plus fee, location service plus advertisment, layout lease, Fenda, reward and thumb.

关 键 词：两微一端 媒体融合 盈利模式 

分 类 号：G206[文化科学—传播学]