社区医疗服务产品属性分析与产品开发路径探索  

Attributes of community medical service products and their development

作　　者：沈福来[1] 蔡雨阳[1] 吴建平 张韬 宋徽江 张勘 

机构地区：[1]上海交通大学社区医学与健康管理研究所健康动力学与政策转化实验室,200000 [2]上海市虹口区欧阳路街道社区卫生服务中心,200081 [3]上海市浦东新区惠南镇社区卫生服务中心,201301 [4]上海市浦东新区三林社区卫生服务中心,200124 [5]上海市卫生与计划生育委员会科技与教育处,200040

出　　处：《中华全科医师杂志》2017年第3期174-178,共5页Chinese Journal of General Practitioners

基　　金：上海市卫生与计划生育委员会面上项目（201440329）

摘　　要：社区医疗作为一种新的服务形态，被寄予“保基本、管健康、控费用”的重任，其宏观上的功能定位、服务范围已形成行业共识，而如何用有竞争力的服务产品和合理的定价来获得市场认可是目前社区医疗需要关注的核心问题。文章通过分析社区医疗在整个卫生服务体系中的定位以明确社区医疗的独特属性，并进一步分析社区医疗服务产品的内涵和定价特征及其重要的制约因素，探讨如何科学论证医疗技术和医疗服务产品的内涵与价值，并介绍了社区医疗服务产品开发过程、开发各阶段的关键问题以及建议采用的研究方法，以供同行参考。As a new service form, community medical sel-ciee provides primary health care for residents and it is operated with reasonable medical expenses. The function and service range of community medical service have reached consensus in medical industry, but the key issues of how to gain the market by competitive products and reasonable price have not been solved. This article analyzes the position of community medical service in healtheare system to clarify its unique attributes. The article further discusses the contents and pricing characteristics of community medical service, and the main ilffluencing factors. The article introduces the issues dealing with community medical service product development, including the procedure of development, key points at different stages of development and the related research methods for the development of new service products.

关 键 词：社区卫生服务 医疗服务产品 

分 类 号：R197.1[医药卫生—卫生事业管理]