我国体育网民行为特征透视及发展路径研究——基于搜狐体育用户行为的考察  

Research on the perspective and development path of the behavior characteristics of sports Internet users in China——Based on the investigation of the behavior of sports users in Sohu

作　　者：陈志凌[1] 何敏学[1] 

机构地区：[1]辽宁师范大学体育学院,辽宁大连116029

出　　处：《辽宁师范大学学报（自然科学版）》2017年第1期135-144,共10页Journal of Liaoning Normal University:Natural Science Edition

基　　金：国家哲学社会科学基金资助项目(体育类)(14BTY024);教育部人文社会科学基金资助项目(12YJA880102;15YJA890009);黑龙江省哲学社会科学基金资助项目(15TYC03)

摘　　要：对搜狐体育用户行为进行深入考察,探讨我国体育网民行为的基本特征和变化趋势.研究发现,我国体育网民发展极其快速,已形成一定的规模,但还存在网民行为不理性、网民结构不平衡、网民来源不稳定等困难和矛盾.提出要在政府加强法规制度建设、科学统筹管理的前提下,厘清体育网民的社会分层关系,保障女性体育权益,发挥中老体育网民潜在优势,巩固青少年体育网民队伍等,从而不断拓宽体育网民来源的路径,提升体育网民结构的稳定性,保障体育网民行为的延续性,最终推动"互联网+体育"的健康发展.To investigate the behavior of the Sohu sports users,and to explore the basic characteristics and changing trend of the behavior of Chinese sports Internet users.The study found that the development of sports in our country is extremely rapid,and has formed a certain scale.But,there are still some difficulties and contradictions,such as irrational behavior of Internet users,unbalanced structure of Internet users,the source of Internet users is not stable,and so on.The government proposed to strengthen the construction of laws and regulations under the premise of management science,we should clarify the relationship of social stratification sports users,protect women’s rights and interests in sports,play a role of potential advantages of old sports users,strengthen youth Internet users,so as to broaden the path of sports Internet sources,enhance the stability of physical structure of users,and ensure continuity of Internet sports users,and finally promote the healthy development of the＂Internet plus sports＂.

关 键 词：体育网民 体育行为 互联网+体育 网民结构 网络经济 

分 类 号：G80-051[文化科学—运动人体科学]