浅谈凤翔县城市营销策略  

On the Marketing Strategy of Fengxiang County

作　　者：赵叶叶 

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《江苏商论》2017年第2期25-27,共3页Jiangsu Commercial Forum

摘　　要：随着经济的不断发展和城市之间的竞争日益加剧,城市营销已经成为各个城市来宣传自己的主要措施。凤翔县是陕西省第一批公布的省级历史文化名城,在很多著名的大小城市迅速发展的现状下,凤翔县要想在同等水平的城市竞争中占有一定的位置,城市营销是一条事半功倍的方法。本文重在分析凤翔县的现状和目前所存在的问题,并针对凤翔县的资源提出一定的措施和建议,希望能够对凤翔县未来的发展有所帮助。With the continuous development of economy and the intensification of competition among cities, urban marketing has become the main measure to promote the city itself. Fengxiang County is the first batch of provin- cial-level historical and cultural city announced in Shaanxi Province, in many well-known large and small cities in the rapid development of the status quo, Fengxiang County in the same level of city competition in a certain position, city marketing is a multiplier Methods. This paper focuses on the status quo of Fengxiang County and the existing problems, and Fengxiang County resources for the proposed measures and suggestions, hoping to Fengxiang County, the future development of help.

关 键 词：城市营销 凤翔县 城市定位 

分 类 号：TU984.111[建筑科学—城市规划与设计]