众包社区用户持续使用行为研究——基于ECM-ISC和承诺信任理论  

A Study on Crowdsourcing Community Users Continued Use Behavior: Based on ECM-ISC and Commitment Trust Theory

作　　者：张薇薇[1] 柏露[1] Zhang Weiwei Bai Lu(School of Economics Management, NUIST, Jiangsu, 210044)

机构地区：[1]南京信息工程大学经济管理学院,江苏210044

出　　处：《情报资料工作》2017年第2期54-62,共9页Information and Documentation Services

基　　金：国家社会科学基金青年项目"社群网络环境下开放内容的协作生产与共享机制研究"(编号:12CTQ045)的研究成果之一

摘　　要：文章基于信息系统持续使用模型(ECM-ISC)和承诺信任理论,探索了承包方用户持续使用意愿的前导因素及影响效应。通过对威客中国等众包社区用户进行数据采集,对理论模型进行实证分析,得出相关结论。结果表明,满意度、承诺、习惯是正向影响承包方用户持续使用行为的关键因素,其中满意度的影响效应最为显著,信任具有中介调节作用;感知有用性是影响满意度最显著的ECM关键因素,期望确认度和感知娱乐对满意度均有比较重要的正向影响效应。This paper explored antecedents and influential effect of community users＇ continuous usage intention based on ECM＇ISC and commitment trust theory. Through data collection of users＇ attitude and intention from crowd- sourcing communities like Witkey, the authors empirically studied the theoretical model and had some conclusions. Re- sults indicate that satisfaction, commitment and habits of behaviors are the three key factors impacting users＇ continu- ous usage; and satisfaction is the most significant factor; trust has a mediate coordination function; perceived usefulness has a crucial influence on satisfaction in ECM, and expectation-confirmation and perceived entertainment both have a positive impact on satisfaction.

关 键 词：众包社区 用户持续使用行为 ECM—ISC模型 承诺信任理论 

分 类 号：G252[文化科学—图书馆学]