运营商数字化服务转型的策略探索  

Strategy Exploration of Digitalized Service Transformation for Operators

作　　者：郭华[1] GUO Hua(China Mobile Group Jiangsu Co., Ltd., Nanjing 210041, China)

机构地区：[1]中国移动通信集团江苏有限公司,江苏南京210041

出　　处：《移动通信》2017年第5期22-26,30,共6页Mobile Communications

摘　　要：为了对运营商数字化服务转型的策略进行探索,首先系统简述了运营商进行业务变革、深耕数字化服务的优势,并结合运营商在网络、平台、基础设施方面的优势,分析了运营商从传统业务介入数字化服务的具体举措,提出运营商依托已建立的物联网平台、IDC机房、大数据分析平台,搭建面向用户的数字化服务平台,主动积极探索互联网+数字化服务的业务模式,主动进行业务变革、产品创新,从而在新的竞争环境下进行业务转型。In order to explore the transformation strategy of the digitalized service for operators,advantages of service change and digitalized service development for operators were briefly analyzed.According to advantages of operators in networks,platforms and infrastructure,the detailed measure transiting from the traditional service to the digitalized service was elaborated.Operators should build the digitalized-service platform oriented to users based on established Io T platforms,IDC rooms and big data analysis platforms,actively explore the service mode of the Internet＋ digitalized service,forwardly change the service and innovate the product with the aim to finish the service transformation in the new circumstance of competition.

关 键 词：互联网+ 物联网 云计算 大数据分析 移动流量 数字化服务 

分 类 号：TN929.533[电子电信—通信与信息系统]