社交媒体与特朗普的崛起  

Social Media and the Rise of Donald Trump

作　　者：田智辉[1,2] 张晓莉[3] 梁丽君[4] 

机构地区：[1]中国传媒大学 [2]中国传媒大学教学督导委员会办公室 [3]中国传媒大学传播研究院 [4]首师大附中(通州校区)

出　　处：《汕头大学学报（人文社会科学版）》2017年第1期58-68,共11页Journal of Shantou University(Humanities and Social Sciences Edition)

摘　　要：2016年美国大选过程充满曲折,结果引发全球热议。未曾有过从政经验的特朗普最终赢得了大选,这其中社交媒体扮演着重要的作用。文章从社交媒体与政治传播的关系开始阐述,从宏观到微观分析了一些政治事件以及美国大选如何对社交媒体进行运用。在此背景下,进一步列举了特朗普对于社交媒体的使用以及互联网环境下的社交媒体在成就特朗普的崛起中所发挥的作用,互联网文化的属性以及相关科技的应用都是特朗普现象背后的相关因素。The 2016 US election is a process full of incidents,and the result is so astonishing that has caused heated debates around the world.Donald Trump,candidate with totally no political experience has finally won the election,where social media played a crucial role.The article starts discussion with the relationship between social media and political communication.It elaborates at both macro and micro level on how social media are applied in some political events and American election.And then it digs deeper to how social media propelled the rise of Donald Trump and how Internet culture and technology application account for the result.

关 键 词：社交媒体 特朗普 美国大选 互联网 

分 类 号：G20[文化科学—传播学]