福州市休闲农业市场细分与定位  

Market Segmentation and Positioning of Leisure Agriculture in Fuzhou

作　　者：杨军[1] 许标文[1] 刘玲[1] 

机构地区：[1]福建省农业科学院农业经济与科技信息研究所,福建福州350003

出　　处：《台湾农业探索》2017年第1期19-26,共8页Taiwan Agricultural Research

基　　金：福建省属公益类科研院所基本科研专项(2014R1016-8;2014R1016-9)

摘　　要：运用产品利益追寻的细分分析法及知觉定位分析法,探讨福州市休闲农场产业的细分市场情况,分析各主要休闲农场的市场细分组成,构建休闲农场产业知觉定位图,分析探讨各主要休闲农场的市场定位与相对竞争态势,并据此讨论休闲农场市场营销策略。By using the subdivision analysis of product interest pursuit and the perceptual location analysis,the market segment situation of leisure farms in Fuzhou was explored,and the market segment components of the main leisure farms was analyzed.Then,by constructing the perceptual location map of leisure farm industry,the market positioning and the relative competitive situation of the main leisure farms were discussed.Last,the marketing strategies for leisure farms were put forward accordingly.

关 键 词：细分分析法 知觉定位分析法 休闲农业市场 

分 类 号：F327[经济管理—产业经济]