安化黑茶文旅产业融合发展初探  

Discovery on Convergence Development between Culture Industry and Tourism Industry of Anhua Dark Tea

作　　者：张秋来[1] 刘祚盛[1] 

机构地区：[1]中南民族大学管理学院,湖北武汉430074

出　　处：《科技创业月刊》2017年第6期6-9,共4页Journal of Entrepreneurship in Science & Technology

基　　金：中南民族大学中央高校基本科研业务费专项基金资助项目"基于价值成长的中小企业发展战略研究"(项目编号:ZZY10002);国家民委科研项目"武陵山区特色企业集群创新机制研究"(项目编号:MSY15046)

摘　　要：安化作为"中国黑茶之乡",具有丰富独特的黑茶文化和旅游资源。融合黑茶文化与旅游产业并探索其发展对策,对打造安化黑茶品牌、提升黑茶战略地位、提高安化旅游知名度和拉动区域经济发展均具有非常重要的意义。基于对文化与旅游产业融合动力的理论分析,结合安化黑茶现有的文化旅游资源和发展现状,针对性地提出黑茶产业的若干发展对策。As the＂ Town of Chinese Dark tea＂, Anhua has rich and unique dark tea culture and tourism re-sources. Exploring the convergence development strategy of dark tea culture and tourism industry, is of great sig-nificance not only to create the brand and enhance the strategic status of dark tea, but also to improve the tourism reputation and promote regional economic development of Anhua. Based on the theoretical analysis of convergence force between culture and tourism industry, both the cultural tourism resources and current develop-ment situation of Anhua dark tea were analyzed, some targeted measures were put forward for the development of dark tea industry.

关 键 词：安化黑茶 产业融合 文化产业 旅游产业 

分 类 号：F326.12[经济管理—产业经济]