长三角区域经济视阈下环巢湖体育旅游产业潜力及升级策略  

The Potentials and Upgrading Strategies of Chaohu Lake Area's Sports Tourism in the Light of Regional Economy of Yangtze River Delta

作　　者：杨宝雷[1] 李叶[2] 张军[1] 陈诚[1] 汪上[1] 

机构地区：[1]滁州职业技术学院体育部,安徽滁州239000 [2]安徽新闻出版职业技术学院体育部,安徽合肥230601

出　　处：《肇庆学院学报》2017年第2期58-63,共6页Journal of Zhaoqing University

基　　金：安徽省高校人文社会科学研究重点项目(SK2015A718;SK2016A046)

摘　　要：采用文献资料、问卷调查等研究方法,对环巢湖体育旅游产业的发展潜力、存在的问题进行研究.结果表明:长三角中心城市旅游产业规模巨大;长三角城市居民旅游消费能力强,对环巢湖体育旅游品牌认知度较高等;环巢湖体育旅游产业发展潜力巨大.但环巢湖体育旅游产业存在产业定位缺失、产品关联效应不强、附加值低和信息化建设滞后等问题.提出明确体育旅游产业定位、优化产品布局、提升体育旅游产品附加值等产业升级策略.Literatures and questionnaires are employed to study the potentials and problems of Chaohu Lake Area＇ s Sports Tourism. It is showed that the scale of tourism industry is large in the central cities of the Yangtze River Delta, the residents＇ consumption capacity in this region is huge, the brand identification of Chaohu Lake Area＇ s sports tourism is clear and the potentials of Chaohu Lake Area＇ s sports tourism are great. The problems are that there is no clear design in the development of sports tourism and no strong connection between the tour- ism products, the added value of the products is low and the informationization of the tourism industry is back- ward. It is suggested that the tourism products should be positioned and optimized and the added value should be improved.

关 键 词：体育旅游产业 环巢湖体育旅游产业 长三角区域经济 

分 类 号：G80-052[文化科学—运动人体科学]