体育娱乐化转向的现实危机与再造途径  

The Realistic Crisis and Rebuilding Approaches of Recreational Orientation of Sports

作　　者：柯亮[1] 

机构地区：[1]福建江夏学院公共体育部,福建福州350108

出　　处：《体育与科学》2017年第2期33-39,共7页Sports & Science

摘　　要：随着体育娱乐文化影响力的逐渐提升以及时代发展的大众文化转向,所引发的现实与理论危机也逐渐引发关注。文章对体育娱乐化转向的现实危机与再造途径进行研究,认为:社会转型促使体育文化由政治化向商业化方向转变;体育文化参与和表达的主题由过去的"精英化"向"世俗化"和"平民化"转变;体育文化的参与意识由娱乐有罪化向娱乐合理化转变,民众思维方式发生的深刻变革是当代体育娱乐文化演变的主流趋向。体育娱乐文化过度商业化与世俗化促使体育原本的教育和精神价值弱化;在体育娱乐文化的强大场域烘托之下,极易引发民众盲目参与和跟风行为;体育娱乐大众化促使体育话语能力的体现者呈现多元行为表达趋向则是体育娱乐化转向现实危机的多元呈现。文章进一步认为社会急剧变迁催生"文化堕距"现象的出现,进而衍生体育娱乐文化的理论危机,迫切需要理论创新引领与现实互补;防止媒介体育文化传播娱乐化的异化和泛滥,着力营造适合我国国情的体育娱乐方式;延续传统美学的兴味蕴藉传统提升受众品味,避免体育娱乐文化掉入市侩主义泥淖是体育娱乐文化危机的再造途径。As the influence of sport entertainment culture is gradually enhancing and the direction of the mass culture is changing over time, the real and theoretical crises have also drawn people＇s attention. Through the study of the real crisis and rebuilding approaches of sport entertainment, we believe that social transformation has promoted the transformation of sport culture from politicization to commercialization. The theme of participation and expression of sport culture is now changing from ＂elitism＂ to ＂secularization＂ and ＂popularization＂. In terms of the sense of participation of sport culture, people now think it is rational rather than guilty to participate in sport culture, and the profound changes in the way people think is the mainstream trend of the evolution of contemporary sport entertainment culture. Excessive commercialization and secularization of sport entertainment culture has weakened the original educational and spiritual values of sports. The strong field support of sport entertainment culture is likely to lead to blind participa- tion and follow suit of people. Sport entertainment popularization has urged the expressers of sport discourse power to exhibit a diversified behavioral expression trend, and this is the diversified presentation of the recreational trend of sports. This paper further argues that rapid social changes have given birth to a phenomenon of ＂culture lag＂ and thus led to the theoretical crisis of sport entertainment culture, which needs to be guided by theoretical innovation and complemented by the reality. We should prevent the alienation and proliferation of entertainment communication of media sport culture and strive to create a way of sport entertainment that suits China＇s national conditions. We should carry forward the tradition of implicitness of taste of traditional aesthetics, enhance the taste of the audience and prevent the sport entertainment culture from falling into the quagmire of philistinism, which is the rebuil- ding approach of sport e

关 键 词：体育传播 社会转型 文化表达 体育商业化 体育世俗化 媒介传播 理论危机 传统美学 

分 类 号：G80-051[文化科学—运动人体科学]