网络舆情场的内涵、结构特征与功能属性分析  

Analysisthe Connotation,Structure Characteristics and Functional Properties of Network Public Opinion Field

作　　者：高俊峰[1,2,3] 王毅军[1,3] 黄微[2] 宋绍成[4] 

机构地区：[1]北华大学图书馆,吉林132013 [2]吉林大学管理学院,长春130022 [3]北华大学信息资源管理与服务研究所,吉林132013 [4]北华大学信息技术与传媒学院,吉林132013

出　　处：《图书情报工作》2017年第4期14-22,共9页Library and Information Service

基　　金：国家社会科学基金项目"多模态危机情报在城市突发事件应急管理中的融合及应用研究"(项目编号:15BTQ062)研究成果之一

摘　　要：[目的 /意义]通过解构网络舆情场内涵、结构特征以及功能属性,进而将场理论引入到网络舆情管控治理的研究中,实现宏观与微观、定性与定量的网络舆情综合研究视角建构目标。[方法 /过程]在充分把握网络舆情的特征、运动过程和发展趋势的基础上,辩证地引入自然科学与社会科学中场论的观点与定义,从内涵和外延两方面解构网络舆情场的概念,并形式化地对网络舆情场的整体机能进行数理描述。[结果/结论]网络舆情场的运动特征本质上是场域中客观存在的显性舆情信息与舆情受众主观认知的交互和作用的体现。因此网络舆情场的介入能将网络舆情管控对象间混乱复杂的关联体系化、规律化,进而实现网络舆情学术研究与实践需要之间裂痕的修复。[ Purpose/significance] In this paper, the field theory is introduced into the study of network public opinion analysis and control through the connotation, structure characteristics and functional properties of network public opinion field, and achieves the goal of comprehensive construction of network public opinion research perspective of macro and micro, qualitative and quantitative. [ Method/process] Based on fully grasp the motion characteristics, the develop- ment process and the movement tendency of network public opinion, Perspectives and definition of field theory in Natural sciences and Social Sciences have been introduced in a dialectical way. Then the concept of network public opinion field has been deconstructed from the two aspects including the intension and the extension. Finally the overall function of the network public opinion field has been formally described in a mathematical way. [ Result/conclusion] The essential feature of the network public opinion field＇ s movement is an embodiment of interaction between the subjective cognition of public opinion audience and the explicit public opinion information that objective existence in the field. Then it accomplishes the repair of cracks between the academic research and practical needs of network public opinion.

关 键 词：网络舆情场 概念解构 机能描述 网络舆情分析管控 

分 类 号：C913.4[经济管理]