全民健身与体育产业共生关系的现实观察与发展路径  

Reality Observation and Development Way of Symbiotic Relationship between National Fitness and Sports Industry

作　　者：李龙[1] 

机构地区：[1]长沙理工大学体育学院,湖南长沙410114

出　　处：《中国体育科技》2017年第2期93-99,共7页China Sport Science and Technology

基　　金：国家社会科学基金青年项目(15CTY005)

摘　　要：全民健身和体育产业存在共生关系,现阶段,我国全民健身与体育产业供需不均衡、不协同,偏利性共生倾向严重以及体育消费市场发展的体制机制不完善等因素制约共生关系的健康发展;需要选择体育消费市场"供需两侧"协同发力,"资源流动"畅通渠道以及"正向环境"有效营造等路径来促进全民健身和体育产业共生关系健康发展。There is a symbiotic relationship between national fitness and sports industry.At the present stage,China＇s national fitness and sports industry supply and demand show imbalance and non-coordination,the tendency of laterality is serious,the imperfect system and mechanism of the development of sports consumption market restrict the healthy development of symbiosis,need to choose the sports consumer market supply and demand synergy.We need the flow of resources and effective construction of positive environment to promote the healthy development of the national fitness and sports industry symbiotic relationship.

关 键 词：全民健身 体育产业 共生发展 

分 类 号：G80-05[文化科学—运动人体科学]