“互联网+”时代江苏文化产业创新发展研究  

Research on Jiangsu Provincial Culture Industry Innovation Development in " Internet +" Era

作　　者：张敏[1] 顾薇[1] 

机构地区：[1]南京财经大学营销与物流管理学院,江苏南京210023

出　　处：《南京财经大学学报》2017年第1期102-108,共7页Journal of Nanjing University of Finance and Economics

基　　金：江苏省高校哲学社会科学研究重点项目(2012ZDIXM025);江苏省高校哲学社会科学研究重点项目(2016ZDIXM025);江苏省社会科学基金项目(15ZHB001);江苏省高校优秀中青年教师境外研修项目(2015);江苏省高校优势学科建设工程项目

摘　　要："互联网+"概念的出现,为作为现代服务业重要支柱产业的文化产业的创新发展提供了无限的想象空间和更为广阔的孵化平台。通过对相关影响因素的分析,构建"互联网+"时代文化产业创新发展评价指标体系,对包括江苏省在内的12个省市文化产业创新发展进行实证研究。结果表明,广东、江苏和北京文化产业创新的发展水平居于全国领先地位,但东部地区和中西部地区发展水平差异明显。江苏文化产业创新发展投入产出效率偏低,文化产业龙头企业规模小、数量少且品牌影响力不强。为此,应提升文化产业创新发展投入产出效率,壮大文化产业市场主体,促进江苏文化产业整体协调发展,打造一系列文化产业知名品牌。The appearance of the concept of ＂Internet ＋ ＂provides unlimited imagination and broader incubator to the innovation and development of cultural industry that is the important pillar of modern service industry. Through the analysis of the relevant factors,we build the ＂Internet ＋ ＂era evaluation index system of China cultural industry innovation development. The results of empirical research on 12 provinces and cities show that the cultural industry innovation and development of Guangdong,Jiangsu and Beijing take the leading positions and the levels of the eastern region and the Midwest differ very much. The input-output efficiency of Jiangsu is at lower level and there are few small-scale corporate champion with weaker brands influence of cultural industry. Therefore,we suggest increasing input and output efficiency of the cultural industry innovation and development and strengthening cultural industry market entities to promote the overall harmonious development of Jiangsu Cultural Industry and build the cultural industry well-known brands.

关 键 词：“互联网+” 江苏文化产业 创新与发展 现代服务业 

分 类 号：F063.1[经济管理—政治经济学]