基于Web用户行为分析的医院宣传策略探讨  

Discussion on hospital publicity strategy based on the analysis on Web users' behaviors

作　　者：李晖[1] 

机构地区：[1]山西省眼科医院宣传科,太原030002

出　　处：《中国医疗管理科学》2017年第2期53-55,共3页Chinese Journal Of Medical Management Sciences

基　　金：山西省软科学项目(2014041063-3)

摘　　要：落实李克强总理2015年3月在第十二届全国人民代表大会第四次会议政府工作报告中提出的制定"互联网+行动"计划的旨意,我院将"互联网+"思想融入医院宣传工作中,通过运用百度统计、51.la和ROST CM内容分析工具平台对医院网站来访者的行为数据进行综合分析,挖掘出内部隐含的价值,以了解用户需求、医院服务半径等,使医院宣传工作能够有的放矢,减少宣传的盲目性,以期为信息化建设的宏观决策及医院宣传的精准化、个性化服务提供科学依据。To execute the order to formulate the ＂Internet＋ Action＂ Plan, which was brought forward by Premier Li Keqiang in the Report on the Work of the Government at the Fourth Session of the 12 th National People＇s Congress in March of 2015, the hospital incorporates the thought of ＂Internet＋＂ into publicity work. Such content analysis tools and platforms as Baidu statistics, 51.la, and ROST CM are utilized to comprehensively analyze the behavioral data of hospital website visitors and explore their implicit value, in order to understand the users＇ needs, the hospital＇s service radius, etc. and make the publicity of hospital well targeted and less blind, in the hope of providing scientific basis for the macro decision-making of informatization and the accurate and personalized service of hospital publicity.

关 键 词：WEB数据挖掘 互联网+ 医院宣传 医疗服务策略 

分 类 号：R193[医药卫生—卫生事业管理]