二元市场视角下的B2B交易效率影响因素分析及建议  

An Analysis on the Influencing Factors of B2B Transaction Efficiency from the Perspective of Binary Market and the Recommendations

作　　者：艾维娜[1] 杨坚争[1] Ai Weina Yang Jianzheng(Business School, University of Shanghai for Science and Technology, Shanghai 200093, Chin)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《当代经济管理》2017年第3期23-28,共6页Contemporary Economic Management

基　　金：国家社会科学基金重大项目(13&ZD178);国家自然科学基金项目(70973079);上海市一流学科资助项目(S1205YLXK);上海市研究生创新基金项目(JWCXSL1401);沪江基金研究基地专项(D14008);教育部人文社科基金(13YJAZH019);上海市高峰学科建设

摘　　要：在二元市场演变的过程中,结合基本交易成本理论,综合B2B电子商务当前的形势以及存在的问题,找出B2B电子商务交易效率的影响因素。通过对B2B电子商务虚拟市场与传统实体市场的交易总成本进行分析与对比,结果表明,B2B电子商务在虚拟市场条件下的交易效率与市场交易总成本呈反比关系,要提高B2B电子商务交易效率,需要降低各个环节的交易成本。文章结合影响因素从三个方面分析如何降低交易成本,提高企业绩效,对于大中型企业转型以及B2B电子商务的运营发展提供一定的改进策略及建议。Setting its research background in the evolution process of binary market, and combing the transaction cost theory and the current situation of B2B e-commerce, the article discusses the influence factors which contribute to the transaction efficiency of B2B e-commerce. Through analyzing and comparing the total transaction costs of both the virtual market of B2B e-commerce and the physical market of traditional commerce,it is found that there is an inversely proportional relationship between B2B e-commerce transaction efficiency and market transaction cost in virtual market. Therefore, to improve the efficiency of B2B e-commerce transactions, the transaction costs of each step in the whole process should be reduced. Taking these influencing factors into consideration, the author discusses how to reduce the transaction costs and improve enterprise performance in three aspects; improvement strategies and suggestions for the transformation of large and medium-sized enterprises and management of B2B e-commerce are also proposed.

关 键 词：B2B 电子商务 二元市场 交易效率 交易成本理论 影响因素 

分 类 号：F49[经济管理—产业经济]