南阳地区跨境电商发展的对策研究  

STUDY ON THE COUNTERMEASURES OF THE DEVELOPMENT OF CROSS-BORDER E-COMMERCE IN NANYANG CITY

作　　者：姬会英[1] 

机构地区：[1]南阳理工学院电子商务学院,河南南阳473004

出　　处：《南阳理工学院学报》2017年第1期38-41,共4页Journal of Nanyang Institute of Technology

摘　　要：在政府的重视和推动下,近年来南阳地区的跨境电商得到了一定程度的发展,但还存在着企业利用跨境B2B平台少、跨境电商零售规模不大、跨境零售的物流服务有限等问题,同时受地理位置、人力资源、消费理念等因素的制约。要进一步推动南阳跨境电商的发展,地方政府应进一步鼓励扶持跨境电商产业链企业,加强监管,打造服务跨境电商的信息化系统;企业应注重创新,提高产品质量;培训机构和行业协会应加强跨境电商人才的培养,采取切实有效的措施,推动本地区跨境电商的发展。In recent years, the cross-border E-commerce including B2B, B2C and C2C in Nanyang city has developed in some degree with the emphasis and promotion of government of Nanyang city, but there are some problems, for example, the enterprises that use the B2B platform of cross-border E-commerce is less, the retail scale of cross-border E-commerce is not large, and the logistics service is limited and so on, in addition, there are still some restricting factors such the geographical location, human resources and the consuming concept and so on. If we want to promote further the development of the cross-border E-commerce in Nanyang city, the local government should encourage and help the industrial chain enterprises of cross-border E-commerce, strengthen supervision ,and build up the informationzation system of cross-border E-commerce; The enterprises should focus on innovation and creating new ideas, improve the quality of products ; The training organizations and industrial associates should strengthen the training the talents, and take the feasible and effective measures to promotion the development of cross-border E-commerce in Nanyang city.

关 键 词：南阳市 跨境电商 信息化 

分 类 号：F49[经济管理—产业经济]