融媒体互动图文包装集群系统构建  

Interactive Graphic Packaging Cluster System for Convergence Media

作　　者：张韬[1] 高飞[1] 

机构地区：[1]上海广播电视台,上海200041

出　　处：《广播与电视技术》2017年第3期68-72,共5页Radio & TV Broadcast Engineering

摘　　要：本文围绕上海广播电视台旗下主要频道节目客户的融媒体互动节目需求,提供融媒体互动图文服务,该系统不但满足上海广播电视台日益增长的节目互动业务需求,也满足了乐视体育、凤凰卫视等其他电视台频道的节目互动需求。The integration of traditional broadcasting media and new media is a general trend. It is an inevitable choice for broadcasting media to win the future. How to deal with the opportunities and challenges brought by media convergence and how to face with the development of conver- gence media have been questions to SMG. Interactive graphic packaging cluster system for convergence media provides interactive service to the major channel program customers, so as to satisfy the demand of convergence media interactive program. The system not only meets the growing demand of interactive business in SMG, but also meets the interactive needs of Le Sports, Phoenix Satellite Television and other TV channels.

关 键 词：融媒体 图文包装 节目互动 

分 类 号：TP39[自动化与计算机技术—计算机应用技术]