基于地位差异的商务谈判策略应用  

作　　者：王鹏飞[1] 

机构地区：[1]广西民族师范学院经济与管理系,广西崇左532200

出　　处：《改革与开放》2010年第1X期73-74,共2页Reform & Openning

摘　　要：成功的商务谈判可以带来较高的经济效益,而谈判成功的关键在于谈判策略的制定。在谈判过程中,由于双方各自代表的企业在经济实力、声誉、市场形象、需求的迫切程度等方面可能存在着差异,使得谈判者在谈判中所处的地位不同,采取的策略也不一样。Successful business negotiation can bring higher economic efficiency,while the negotiation is the key to the success of the formulation of negotiating strategy. During the negotiations,because each of the parties on behalf of enterprises in economic strength,reputation,market image,the urgency of the demand there may be differences in such areas,allowing negotiators position in the negotiations is different from the strategies adopted are not the same.

关 键 词：商务谈判 地位差异 策略运用 

分 类 号：F715.4[经济管理—产业经济]