我国旅游景区门票合理定价策略研究  

Research on the Reasonable Ticket Pricing Strategy for China's Scenic Spots

作　　者：张敏敏[1] 蔡新良[1] 覃建雄[1] 

机构地区：[1]西南民族大学西南民族研究院,四川成都610041

出　　处：《价格月刊》2017年第4期24-27,共4页

基　　金：西南民族大学中国少数民族经济学位点建设项目(编号:2017-XWD-B0304)

摘　　要：景区门票合理定价是旅游景区实现良性发展的前提条件。制定景区门票价格既应体现景区资源的客观价值,又要适应大众游客的支付意愿与能力,还需符合政府行政定价的规定。受旅游活动季节性和旅游资源价值属性等因素的影响,游客数量通常呈现出动态波动。针对上述情况,在对旅游景区的类型加以差别化分类和对游客的出游特征进行客观分析的基础上,提出较为科学的旅游景区门票定价策略以及在定价过程中应注意的问题。The reasonable scenic ticket pricing is the precondition for scenic spot to realize the fine development. The pricing should reflect the objective value of scenic resource and also adapt to the pay intention and capacity of tourists, and it should comply with the governmental administrative pricing regulation. Impacted by tourism activities seasonality and tourism resource value nature, the tourist quantity usually shows dynamic fluctuation. Aimed at the above situation, based on the differential classification of the scenic spots and the objective analysis of traveling characteristics of tourists, this paper puts forward more scientific ticket pricing strategy and the problems which should be noticed during the pricing process.

关 键 词：旅游景区 门票定价策略 

分 类 号：F726[经济管理—产业经济]