河南省烟叶生产SWOT分析及发展策略  

SWOT Analysis and Development Strategy of Tobacco Production in Henan Province

作　　者：李芳芳[1] 

机构地区：[1]河南省烟草公司,河南郑州450000

出　　处：《安徽农业科学》2017年第8期237-239,242,共4页Journal of Anhui Agricultural Sciences

摘　　要：运用SWOT方法分析河南烟叶生产与经营现状,发掘当前河南烟叶生产经营的内部优势和劣势,剖析影响其发展的外部机遇与挑战,提出了生产与管理创新战略、市场战略、品牌战略、技术战略、人才战略,为河南省烟叶生产与经营发展提供依据。The SWOT method was used to analyze the status of tobacco production and management in Henan Province,explored the internal advantages and disadvantages of Henan tobacco production and operation,analyzed the external opportunities and challenges.Then the strategy of production and management innovation,market strategy,brand strategy,technology strategy and talent strategy were put forward,and provided the basis for the development and operation of tobacco production and management in Henan Province.

关 键 词：烟叶 SWOT 策略 河南省 

分 类 号：S-9[农业科学]