基于多媒体技术的企业形象VI设计的创新思考  

Innovative Thinking on VI Design of Enterprise Image Based on Multimedia Technology

作　　者：卫冰[1] 马振龙[1] 

机构地区：[1]天津理工大学艺术学院,天津300384

出　　处：《艺术与设计（理论版）》2017年第3期48-50,共3页Art and Design

摘　　要：进入21世纪以来,随着数字网络、移动设备等多媒体技术的迅速发展,企业形象VI设计领域迎来了一股全新的设计潮流和发展趋势,VI设计的表现形式及技术手段都发生了全新的改变,这一系列的变化都引发了对企业VI设计领域的一种创新思考,并且这种改变也顺应了时代的发展。文章重点阐述多媒体技术下当今企业形象VI设计的发展所呈现出的新特点,为未来VI设计发展提供一种新的发展思路,同时总结这种新发展所体现出的优越性并展望其发展前景。Into the 21st century, with the digital network, mobile devices and other multimedia technology, the rapid development of corporate image design VI ushered in a new wave of design trends and development trends, Vl design forms and technical means have taken place a new Change, these series of changes have led to the enterprise VI design of an innovative thinking, and this change is also in line with the development of the times. This article focuses on the multimedia technology based on today＇s corporate image Vl design development of the new features presented for future VI design and development to provide a new development ideas and summarize the advantages of this new development and Prospects.

关 键 词：多媒体技术 企业VI设计 创新 思考 

分 类 号：J524.3[艺术—艺术设计]