融媒时代青岛公共舆论引领方式创新研究——以《青岛早报》“催泪红包”正能量传播为例  

Research on the leading way innovation of Qingdao public opinion in the era of media convergence——taking the positive energy propagation of “Tear-Jerking Red Packet” in The Qingdao Morning Post as an example

作　　者：吴静[1] 

机构地区：[1]青岛科技大学传播与动漫学院,山东青岛266061

出　　处：《青岛科技大学学报（社会科学版）》2017年第1期92-97,共6页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：青岛市社会科学规划研究项目(QDSKL1601144);青岛科技大学社科基金项目(15XB05)

摘　　要：媒体融合时代公共舆论的引领方式出现了诸多变革。以《青岛早报》"催泪红包"报道为例对融媒时代舆论传播的新特点进行理论探讨和实证研究。研究表明,融媒时代舆论传播更加迅疾,引导舆论发展的媒体场更加多元,社交媒体的舆论领袖影响力日益显著。结合当下公共舆论传播的现状和难点,青岛主流媒体应从理念、策划、内容和形式方面进行改革创新,以助推公共舆论的正能量传播。There are many changes in the leading ways of media convergence era of public opinion. Taking the reports on ＂Tearing Red Packets＂ in The Qingdao Morning Post as an example, we make a theoretical and empirical study on the new features of public opinion communication in the era of media convergence. Studies have shown that the spread of media in the era of media more rapid, to guide the development of media more diverse, the media leaders of social media increasingly influential. Combined with the current situation and difficulties in the dissemination of pubfic opinion, Qingdao mainstream media should be reformed and innovated from the concept, the planning, the content and the form, which helps to promote the positive transmission of public opinion.

关 键 词：媒体融合 舆论引领 创新 媒体场 

分 类 号：G206.3[文化科学—传播学]