山东的多元文化特质  

The multicultural traits of Shandong province

作　　者：孟晓[1] 

机构地区：[1]山东科技大学艺术与设计学院,山东青岛266590

出　　处：《青岛科技大学学报（社会科学版）》2017年第1期108-113,共6页Journal of Qingdao University of Science and Technology(Social Sciences)

基　　金：山东省社会科学规划研究项目(14DJJJ13);山东省软科学研究计划项目(2013RKB01149);山东省高等学校人文社会科学研究项目(J13WJ51);青岛市哲学社会科学规划项目(QDSKL1601126)

摘　　要：山东的文化历史悠久,底蕴深厚。明确其特质,有助于山东区域文化产业的繁荣和发展。从山东文化的地域文化特质、历史人文特质和经济文化特质三个维度,全面分析归结山东文化所涉及的12个方面的文化特质。旨在为进一步增强国家的文化自信,树立并保持良好的山东形象;为促进山东区域文化产业经济发展理念的创新,开发具有个性化标志的产品;以及为文化竞争中差异化战略的选择,提供理论借鉴和实践参考。Shandong culture has a profound cultural background with a long history. So understanding of its traits is contribute to the regional cultural industry prosperity and development. From the three aspects of Shandong culture, that is its characteristics of historical, cultural and economic, a comprehensive analysis of Shandong culture is involved in 12 traits, which aim is to further enhance the national cultural self-confidence, establish and maintain a good image of Shandong, to promote the Shandong regional cultural industry economic development concept of innovation, develop the products with personalized logo, and as well as the choice of different strategies in cultural competition to provide theoretical reference and practice reference.

关 键 词：文化产业 地域文化的特质 历史人文特质 经济文化特质 

分 类 号：G112[文化科学]