论肖像权被非法商业利用的损害赔偿责任  

On the Legal Liabilities for Commercially Using Portrait Right Illegally

作　　者：韩超[1] 

机构地区：[1]中南财经政法大学法学院

出　　处：《北京政法职业学院学报》2017年第1期73-80,共8页Journal of Beijing College of Politics and Law

摘　　要：当今社会中,个人肖像极易在未经肖像权人同意的情况下被非法用于商业推广宣传之中,对此构建合理的肖像权商品化救济机制尤为必要。本文将肖像权的权利救济立足于一体化的保护模式,运用推定的方式对权利人所遭受的经济损失和精神损害加以认定。在请求经济损失赔偿时,肖像权人可以根据所受损失和侵权人所获利益的大小,分别适用侵权损害赔偿请求权、不当得利请求权或者获利返还请求权。在确定精神损害赔偿时,要考虑抚慰金的功能并结合《精神损害赔偿司法解释》第10条的考量因素加以确定,但侵权人获利不宜作为精神损害赔偿数额的考量因素。In today＇s society, personal portrait is extremely easy to be used in commercial promotion illegally without the consent of the portrait right holder. It＇s essential to construct the portrait relief mechanism. This paper proposed to protect the rights comprehensively, using the way of presumption to identify the economic losses and mental damage of the right holders. When the right holders claim the compensation for economic losses, compensation for infringement of damages, unjust enrichment or profit return can be applied based on the amount of their economic losses and the interest of the infringer obtained. When identifying the compensation of mental damage, we need to take the consoling function of compensation into account, combining with factors in article 10 of Judicial Interpretation on Compensation for Mental Damage. While the profit obtained by infringer should not be accounted.

关 键 词：肖像权 商品化 经济损失赔偿 精神损害赔偿 

分 类 号：D922.52[政治法律—民商法学]