搜索引擎传播对中国质检行业网站服务效能的影响分析  

Analysis of the impact of search engine communication on service quality of China's quality inspection industry website

作　　者：王庆春[1] 丰苏[1] 单红霞[1] 徐永斐 郑燕玲[1] 许冰[1] 

机构地区：[1]国家质量监督检验检疫总局信息中心,北京100088

出　　处：《计算机时代》2017年第4期81-85,共5页Computer Era

基　　金：国家质检总局科技计划项目"质检总局网站可见性优化技术与方法研究"(2014IK028)

摘　　要：在总结质检行业网站传播规律的基础上,以质检总局网站为例,分析质检行业网站的用户需求特征和访问特点,指出质检行业网站要在"搜索为王"的时代背景下,转变理念,创新网站信息传播模式,以提高搜索引擎可见性为手段,提高质检行业信息的互联网传播效果。同时,在借鉴西方国家政府网站创新传播方式成功经验的基础上,提出推进中国质检行业网站服务效能的若干建议。Taking the AQSIQ website as an example, this paper analyzes the characteristics of users＇ needs and the website visiting, by summarizing the transmission law of the website of the quality inspection industry, and points out that the quality inspection industry website should be in the ＂search is king＂ under the backgrotmd of the times, changing ideas, innovating website information dissemination mode, for improving the visibility of the search engine as a means of effectiveness internet information communication of the quality supervision. At the same time, the paper has made some suggestions on promoting the service efficiency of website of quality supervision in China, on the basis of drawing some lessons from the experiences of the western countries.

关 键 词：政府网站 质检行业 信息传播模式 政务服务 可见性 网站管理 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]