中青年男士毛衫消费行为研究  

Study on Consumption Behavior of Young and Middle-aged Men in Sweaters

作　　者：马春艳[1] 

机构地区：[1]东北农业大学艺术学院,哈尔滨150030

出　　处：《北京服装学院学报（自然科学版）》2016年第4期48-52,共5页Journal of Beijing Institute of Fashion Technology：Natural Science Edition

摘　　要：本文深入市场、实地调研,通过毛衫产品的款式风格、材质面料、服用性能、颜色喜好等方面纵向了解中青年男士消费者的偏好以及关注点,同时横向拓展,了解消费者的年龄结构、购买习惯、购买场所、可接受价位等因素.通过对中青年男士毛衫消费行为的调研分析,为企业或相关专业人员提供可靠的研究数据,所得结论对企业开拓中青年男士毛衫市场具有一定参考价值.Sweaters for young and middle-aged men occupies a non-negligible share in the market and has great potential for development, so it is very important to study the consumption behavior of young and middle-aged men for market developmentin sweater. In this paper, market and field re- search was used to study the style, fabrics, performance and colors of sweater to understand the preferences and focuses of consumers, at the same time, factors like the consumers＇age, buying hab- its, purchasing place and acceptable price, etc. , were also studied. Through research and analysis on consumption behavior of young and middle-aged men in sweater,reliable research data for enter- prises or related professionals were provided, and the conclusion has an important reference value for the enterprises to develop young and middle-aged men＇ s sweater market.

关 键 词：中青年男士 毛衫 消费行为 调研 

分 类 号：TS941.718[轻工技术与工程—服装设计与工程]