小城镇超市的“互联网+社区化”发展路径研究  

Research of Small-town Supermarket Develop Approach Based on E-commecial Mode

作　　者：孙小亚[1] SUN Xiao ya(Anhui Technical College of Mechanical and Electrical Engineering Wuhu,Anhui 241000)

机构地区：[1]安徽机电职业技术学院,安徽芜湖241000

出　　处：《兴义民族师范学院学报》2016年第5期120-124,共5页Journal of Minzu Normal University of Xingyi

基　　金：2016年度安徽高校人文社会科学研究重点项目(SK2016A022)

摘　　要：随着互联网与线上支付的普及与发展,小城镇超市面临来自电商与大型连锁超市的双重竞争压力。因此,小城镇超市必须结合自身地理区位特点和当地居民的消费心理特质选择一条新的转型发展道路。探讨小城镇超市的发展现状与原因,提出了对小城镇居民的传统消费心理进行引流,培育高效的网络消费方式,发挥互联网和社区化配送的短距离物流优势,实现线上线下交互运营的"互联网+社区化"发展路径,为小城镇超市的转型发展提供借鉴与参考。In a competitive of e-commerce and supermarket,supermarkets in small town need a special approach to develop themselves. In this paper,by providing a convenient community-based distribution services,and give full play to the advantages of network marketing,the progressive development of online and offline interactive mode,give the traditional cunsumer a trainst period to adapt the new mode.,Cultivating the cunsumer the new efficient net work based consumption patterns. Thereby providing reference for the restructuring the architecture of the small towns supermarket.

关 键 词：小城镇 超市 互联网 社区化 路径 

分 类 号：F721.7[经济管理—产业经济]