扬州朱自清故居网络营销初探  

Network Marketing of Zhu Ziqing's Former Residence in

作　　者：滕云[1] 王新驰[1] 陈肖静[1] 盛怡君 

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225000

出　　处：《江苏商论》2017年第3期42-46,共5页Jiangsu Commercial Forum

基　　金：国家级大学生实践创新训练计划项目"扬州朱自清故居旅游资源开发初探"的后期成果;项目编号:201311117001Z

摘　　要：目前,网络营销已成为旅游景区宣传的有效手段。扬州朱自清故居作为扬州市政府旅游资源开发的重点工程,网络营销方面极为滞后。本文通过分析朱自清故居网络营销的环境和现状,剖析朱自清故居网络营销存在的问题,并提出相应的解决方案,从而拓展营销渠道,拓宽市场领域,有效提升朱自清故居的知名度,将朱自清故居打造成扬州特色文化旅游景区,提高扬州名人文化旅游品质。At present, the network marketing has become an effective means of tourism scenic spots. Yangzhou Zhu Ziqing as the former residence of Yangzhou city government tourism resources development of key projects, network marketing is lagging behind. This paper analyzes the environment and current situation of Zhu Ziqing＇s former home network marketing, analyzes the existing problems of Zhu Ziqing＂ s former home network marketing and puts forward corresponding solutions, Characteristics of cultural tourism attractions, improve the quality of cultural tourism in Yangzhou celebrities.

关 键 词：扬州 朱自清故居 网络营销 

分 类 号：F59[经济管理—旅游管理]