旅游地产项目关键成功因素研究  

Research on the Critical Success Factor of Tourism Real Estate

作　　者：卜炜玮[1] 杨义[2] 周新[3] BU Weiwei YANG Yi ZHOU Xin(School of Architecture and Planning, Yunnan University, Kunming 650500, China School of Tourism, Kunming University, Kunming 650021, China School of Civil Engineering and Architecture, Wuhan University of Technology, Wuhan 430070, China)

机构地区：[1]云南大学建筑与规划学院,云南昆明650500 [2]昆明学院旅游学院,云南昆明650021 [3]武汉理工大学土木工程与建筑学院,湖北武汉430070

出　　处：《工程经济》2017年第2期36-39,共4页ENGINEERING ECONOMY

基　　金：昆明学院校基金课题"旅游地产项目关键成功因素研究"(XJW13004)

摘　　要：以昆明市已建成和在建的旅游地产项目为研究对象,从宏观环境、企业实力和项目环境三个层次提出旅游地产项目的影响因素,并运用层次分析法确定关键成功因素。研究发现,项目宣传营销、项目运营服务、企业品牌形象、项目配套完善程度、项目定位是旅游地产项目的关键成功因素。Concerning the existing and building tourism real estate projects in Kunming, lists the influencing factors from macroscopic environment, enterprise environment and project environment, and defines the critical success factors by AHP （Analytic Hierarchy Process）. The study shows that sales and promotion, operation and services, brand image of enterprise, related facilities of project, and product position are the critical success factors to tourism real estate projects

关 键 词：旅游地产 成功因素 层次分析法 运营服务 

分 类 号：F293.3[经济管理—国民经济]