“互联网+”背景下我国体育旅游用品制造业跨越“低端锁定”的路径研究  

China Sports Tourism Supplies Manufacturing Industry Striding Across Low-end Locking Paths Under the Background of Internet Plus

作　　者：谢经良[1] 孙晋海[2] 曹莉[3] 

机构地区：[1]山东财经大学体育学院,山东济南250014 [2]山东大学体育学院,山东济南250061 [3]曲阜师范大学体育学院,山东曲阜273165

出　　处：《沈阳体育学院学报》2017年第1期19-24,共6页Journal of Shenyang Sport University

基　　金：国家社会科学基金资助项目(12BTY010);山东省社会科学基金资助项目(12CTYJ12)

摘　　要：为探索我国体育旅游用品制造业在"互联网+"背景下的转型升级,从体育旅游用品制造业在全球价值链竞争中面临的现状入手,探讨了我国体育旅游用品制造业被"低端锁定"的原因。结合全球价值链竞争理论以及"互联网+"发展的特点,对我国体育旅游用品制造业跨越"低端锁定"的路径进行了探讨和分析。研究提出4条发展路径:1)基于组织体系变革的"互联网+分散协同"的生产路径;2)基于企业制造模式变革的"互联网+智能体育旅游制造"的生产制造路径;3)基于消费者为中心商业模式变革的"互联网+体育旅游个性用品"的私人订制服务路径;4)基于营销模式变革的"互联网+移动互联"的网络营销路径。针对上述几条路径,提出了相应的发展对策。In order to explore the transformation and upgrading of our sports tourism products manufacturing industry under the background of Internet Plus,with the present situation of the sports tourism products manufacturing industry in the global value chain competition,we discuss the reasons of the Low-end locking of our national sports tourism products manufacturing industry. At the same time,we discuss and analyze the path of Low-end Locking in the manufacturing of sports tourism products across China according to the theory of global value chain competition and the development of Internet Plus. The results showfour development paths： 1） The production path of Internet Plus Distributed Collaboration is based on the reform of organization system. 2） The manufacturing path of Internet Plus Intelligent Sports Tourism M anufacturing is based on the reform of manufacturing modes of enterprises. 3） The path of the private custom service of the Internet Plus sports tourism personalized supplies is based on the reform of the consumer-centered business models 4） The internet marketing path of Internet Plus M obile Internet is based on the transformation of marketing modes. In viewof the above-mentioned several paths,we put forward some corresponding development countermeasures.

关 键 词：“互联网+” 体育旅游用品制造业 低端锁定 跨越 路径 

分 类 号：G80-052[文化科学—运动人体科学]