图书馆在社会化媒体中的影响力研究——以知名的新浪公众媒体微博为视角  

Investigation on the Influence of Library in Social Media——From the Perspective of Sina's Influential Public Microblogs

作　　者：杨新涯[1] 罗丽[2] 谷诗卉[1] 许天才 

机构地区：[1]重庆大学图书馆,重庆400044 [2]重庆大学经济与工商管理学院,重庆400044

出　　处：《图书馆建设》2017年第4期90-94,F0003,共6页Library Development

基　　金：国家社会科学基金项目"智慧图书馆理论与系统实践研究"的成果之一;项目编号:I3XTQ009

摘　　要：研究以新浪公众媒体微博为代表的社会化媒体可以探析图书馆在社会化媒体中的影响力。以最具社会影响力的公众媒体微博为样本进行研究,以"阅读""图书馆"及"书"为关键词,检索样本微博近5年的博文,将检索到的博文按主题分类归纳,统计出各主题的博文总量、转发量及评论数,在此基础上对公众媒体微博主动推送的博文进行分析能够发现,图书馆的社会影响力在不断扩大,但博文量、转发量及评论数却因博文内容的差异呈现出不同的特征及联系。树立图书馆利用社会化媒体的意识、增强博文内容的新颖性等措施能够进一步提升图书馆的社会影响力。This paper investigates libraries＇ influence in social media by looking at various influential public profiles on Sina Weibo. A research is conducted on the top ten most influential public profiles on Sina Weibo. The research scrapes microblogs for the past five years of the top ten Weibo profiles and uses ＂reading＂, ＂library＂, and ＂books＂ as searching words. It further gives the research results thematic categories and performs statistical analysis on total number of microblogs, number of reposts, and number of comments for each microblog. Results show that libraries＇ social impact is rising. However, the three numerical results （number of microblogs, number of reposts, and number of comments） of microblogs show discursive characteristics and relationships based on the contents of microblogs. Measures like establishing a mindset of utilizing social media in libraries and creating innovative contents in social media postings may aid in taking libraries＇ social impact to the next level.

关 键 词：图书馆 社会化媒体 公众媒体微博 社会影响力 

分 类 号：G251[文化科学—图书馆学]