O2O融合下的服装鞋类连锁经营企业城市配送问题  

Urban Distribution Model for Large Chain Clothing and Footwear Retailers under Online-Offline Channel Integration

作　　者：赵泉午[1] 赵军平[1] 林娅[2] 

机构地区：[1]重庆大学经济与工商管理学院 [2]重庆大学机械工程学院

出　　处：《管理学报》2017年第4期617-624,共8页Chinese Journal of Management

基　　金：国家社会科学基金资助重点项目(14AGL023);国家科技支撑计划资助项目(2015BAH46F01;2015BAF05B03);重庆市社会科学规划资助项目(2015YBGL109);重庆大学中央高校基本科研资助项目(106112016CDJXY020017)

摘　　要：针对服装鞋类连锁经营企业实施O2O转型面临的城市配送网络优化问题,考虑线上订单碎片化、城市配送成本、库存成本等因素,以总成本最小构建城市中心店选址及末端需求点分配联合优化模型,设计改进拉格朗日松弛算法对模型进行求解,通过与CPLEX计算值对比,验证算法的有效性。以达芙妮重庆主城区核心区域O2O实践进行实例测算,研究发现:线上订单增加和线下需求减少,则当前门店结构会增加城市物流成本;短距离配送比例增加会引起成本上升;线上订单量增加导致订单平均成本上升;零售门店业态调整及关闭部分门店对企业而言是有利的。This study investigates an Urban Logistics Network（ULN）redesign problem arising in Clothing and footwear chain retailers＇ O2Oimplementations.We built an optimization model aimed at minimizing the total city logistics cost considering online orders fragmentation,local distribution costs and other practical issues.To solve this model,we put forward an improved Lagrangian relaxation algorithm.The performance of this algorithm is verified by comparing with CPLEX.Our methodology is illustrated with the Urban Logistics Network under O2Ofrom a leading clothing and footwear chain retailer（Daphne）in Chongqing.Numerical analysis indicates that the increase of online sales and the decrease of offline and the increased ratio of short distance distribution will lead to increasing total costs under the current structure of the stores.This study also examines the effects of changing parameter values on the optimal solutions and to points out some management implications,such retail format adjustment and store closing.

关 键 词：服装鞋类连锁经营企业 O2O转型 选址-分配 拉格朗日松弛 

分 类 号：C93[经济管理—管理学]