新媒体时代网络舆情“沉默螺旋”与“反沉默螺旋”研究——以“罗尔事件”为例  

Research on Spiral of Silence and Anti-Spiral of Silence of Internet Public Opinion Dissemination in New Media Era

作　　者：赵鹏飞[1] 刘彦超[2] 

机构地区：[1]武警学院研究生队,河北廊坊065000 [2]武警学院科研部,河北廊坊065000

出　　处：《武警学院学报》2017年第3期10-13,共4页Journal of the Armed Police Academy

基　　金：国家社科基金项目"‘两微一端’时代反沉默螺旋传播及网络舆情引导机制研究"(16BXW058)阶段性成果

摘　　要：随着新媒体时代的来临,由社会热点问题引发的网络突发事件不仅会呈现出"沉默螺旋"理论所描述的社会现象,有时也会出现剧情反转,"反沉默螺旋"现象时有发生。以"罗尔事件"为例,分析"沉默螺旋"与"反沉默螺旋"的共同作用机理,提出完善对信息优势者的责任规制、加强对意见领袖的正确引导、积极疏导信念坚定者、提高网民媒介素养等网络舆情引导对策。With the advent of new media era, network emergencies triggered by hot social issues show not only the social phenomenon described by the theory of Spiral of Silence, but also totally different situations described by the theory of Anti - Spiral of Silence sometimes. This paper takes Luo Er Incident as an example, analyzes the combined effect of the of Spiral of Silence and Anti - Spiral of Silence, puts forward 4 countermeasures to guide internet public opinions, namely perfecting the regulating of the well - informed party＇ s liability, enhancing guidance with expert opinion, persuading firm believers, improving netizen＇ s thinking capacity.

关 键 词：新媒体时代 网络舆情 沉默螺旋 反沉默螺旋 

分 类 号：G206[文化科学—传播学]