试论浙东唐诗之路文化体验式旅游开发  

On Experience-based Tourism Development of Eastern Zhejiang Tang Poetry Road

作　　者：李跃军[1] 汤蓉岚[1] 林荫[1] 

机构地区：[1]台州学院经贸管理学院,浙江临海317000

出　　处：《台州学院学报》2017年第1期17-20,50,共5页Journal of Taizhou University

基　　金：国家社科年度基金项目"大别山连片特困区旅游精准扶贫研究"(编号:16BGL109);浙江省哲学社会科学规划项目"浙江省特色小镇旅游空间生产研究"联合资助(编号:17NDJC149YB)

摘　　要：随着旅游市场的日益成熟,文化旅游已步入到大众化发展阶段。浙东唐诗之路旅游线旅游资源丰富,文化积淀厚重,文化景观突出,但旅游开发不尽人意,其重要原因是没有充分挖掘文化资源体验性价值,旅游体验层次低,旅游产品体验性效果不佳。因此,浙东唐诗之路旅游线应该加强体验式旅游开发,深化旅游主题,加强唐诗之路山水文化资源挖掘,理顺区域旅游竞合关系,重新组合旅游路线,依托文化创意产业,设计层次性文化体验旅游项目。As the tourist market matures, cultural tourism has stepped into the popular developing stage. The tourist route of Eastern Zhejiang Tang Poetry Road has abundant tourist resources, rich cul-tural heritage and featured cultural landscapes. But the exploitation of it is less than satisfactory. There are several reasons causing this phenomenon： limited development of the cultural resources＇ experiencevalue, single type of cultural experience, unclear characteristics of poetry road. Therefore, in order toimprove this tourist route, it needs to deepen the tourist theme, recombine tourist routes, rely on cultur-al creative industry, design layered tourist project and create the landscape cultural experience.

关 键 词：旅游体验 体验式旅游 浙东唐诗之路 旅游开发 

分 类 号：G124[文化科学] F592.7[经济管理—旅游管理]