基于共生理念的高新区营销平台开发研究  

Research on the Development of High-tech Zone Marketing Platform Based on Symbiosis Theory

作　　者：刘根[1] 

机构地区：[1]广东石油化工学院经济管理学院,茂名525000

出　　处：《价值工程》2017年第8期59-61,共3页Value Engineering

基　　金：广东省茂名市2013年度科技计划软科学项目"基于共生理念的高新技术产业开发区营销平台开发研究"阶段性研究成果;项目编号:201358

摘　　要：高新区营销平台不是指硬件平台,而是指高新区内企业间合作开展营销的载体。高新区营销平台的开发运营需要遵循共生理念,需要基于特色鲜明的高新技术产业园区,需要园区内企业高端重视营销与合作营销工作。高新区营销平台主要承担高新区营销宣传、高新区招商引资、高新区内企业合作营销、高新区内企业产品市场开拓等职能。The high-tech zone marketing platform is not referring to the hardware platform, but refers to the carrier for enterprises in high-tech zones to carry out marketing cooperation. The development and operation of high-tech zone marketing platform needs to follow the symbiosis concept, needs to be based on the high-tech industrial park with distinctive features, and the enterprises in the park need to attach importance to the marketing and cooperation marketing. High-tech zone marketing platform is mainly responsible for the marketing of high-tech zones, investment promotion, cooperative marketing between enterprises in high-tech zones, product development and other functions.

关 键 词：共生理念 高新区 营销平台 开发 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]