社交媒体企业竞争情报源的应用理论与功能价值研究  

Research on the Applied Theories and Functional Values of the Enterprise Competitive Intelligence Sources in Social Medias

作　　者：胡安琪[1] 周毅[2] 吉顺权[3] Hu Anqi Zhou Yi Ji Shunquan(Library, Suzhou University of Science and Technology, Suzhou 215009, China School of Society, Soochow University, Suzhou 215123, China Wenzheng College, Soochow University, Suzhou 215104, China)

机构地区：[1]苏州科技大学图书馆,江苏苏州215009 [2]苏州大学社会学院,江苏苏州215123 [3]苏州大学文正学院,江苏苏州215104

出　　处：《现代情报》2017年第4期48-53,共6页Journal of Modern Information

摘　　要：在互联网时代,社交媒体正逐渐成为信息的集聚地,社交媒体企业竞争情报源备受关注。本文从社交媒体企业竞争情报源的三大要素,即内容、用户、关系出发,以大数据理论、利益相关者理论和复杂网络理论为支撑,充分发现社交媒体中内容、用户和关系的情报价值。在理论研究的基础上,本文通过内容发现、用户发现和关系发现阐述了社交媒体企业竞争情报源的3类核心功能价值,并由此细分为六大具体功能,分别是基于内容发现的产品服务和技术服务、基于用户发现的依赖性群体挖掘和竞争性对手跟踪以及基于关系发现的市场营销和公关管理。In the internet age, social media is gathering a large amount of information. The enterprise competitive intelli- gence sources of social medias have attracted much attention. This paper completely discovered the intelligence values of the con- tents, users and relationships in social medias supported by the big data theory, stakeholder theory and the complex network theory from three factors of the intelligence sources of social medias such as contents, users and relationships. Based on the theories, this paper expounded three critical functional values which consist of contents discovery, users discovery and relationships discovery. It specifically included product service and technology service based on the contents discovery, dependency group mining and competitive opponent tracking based on the users discovery, marketing and public relatioIlships management based on relations discovery.

关 键 词：社交媒体 竞争情报源 企业 应用理论 功能价值 

分 类 号：G203[文化科学—传播学]