网络虚拟空间社会主义意识形态传播及其建设研究  

Transmission and Construction of Socialist Ideology in Internet Cyberspace

作　　者：王涛[1] 姚崇[2] 

机构地区：[1]陕西师范大学马克思主义学院,西安710119 [2]陕西师范大学毕业生就业指导服务中心,西安710119

出　　处：《北京师范大学学报（社会科学版）》2017年第2期99-109,共11页Journal of Beijing Normal University(Social Sciences)

基　　金：国家社会科学基金项目"网络虚拟空间社会主义意识形态传播及其建设研究"(16BKS096)

摘　　要：互联网和信息技术所塑造的网络虚拟空间,开拓了一个深不可测的观念和意识的世界,事实上已经成为社会主义意识形态传播的"主战场"、"主阵地"和"最前沿"。在网络虚拟空间中,社会主义意识形态传播面临的困境之根本和实质在于社会主义意识形态话语权的流失。网络虚拟空间通过再塑意识形态的传播范式,使得意识形态话语权的表达、分布和实现随着传播机制、传播形式和传播路径的不同而改变,从而造成网络虚拟空间社会主义意识形态话语权在与非社会主义意识形态的斗争中流失,在公众的认同障碍中流失,在网络虚拟空间功能性建设的弱势下流失。有鉴于此,必须努力探索和进行互联网逻辑下社会主义意识形态传播的生态重构:传播系统的"共生性"重构、媒介系统的"诗意化"重构、受众系统的"生命力"重构。通过坚守根本话语方式、锻造建设理念张力、增强传播认同效应、保障意识形态安全等建设路径,不断增强社会主义意识形态在虚拟空间的吸引力和话语权。The Internet Cyberspace prompted by Internet and information technology has opened up a world with fathom- less ideas and consciousness and become the main battle and the frontier of the transmission of Socialist ideology. In fact, the key problem there that has confronted with the transmission rests with the loss of the relevant discourse power. To be specific, the Internet Cyberspace has caused the change of the expression, distribution and realization of the discourse power a- longside the change of the mechanism, form and path of transmission by means of remodeling the transmission paradigm of ideology. That has given rise to the loss of the discourse power in the conflict between the Socialist and non-Socialist dis- course powers, in the mass＇s recognition problems, and in the disadvantageous position of the Socialist ideology in the func- tional construction of Internet Cyberspace. Therefore, we must strive to advocate the ecological reconstruction in terms of adhering to the fundamental discoursing manner, working out the ideological tension, strengthening identification effect of transmission, and guaranteeing the security of the Socialist ideology.

关 键 词：社会主义意识形态 网络虚拟空间 话语权 传播 

分 类 号：C916[经济管理]