基于内部营销理论的酒店员工管理实证研究——以南通市高星级酒店为例  

Empirical Research on Hotel Human Resource Management Based on Internal Marketing——A Case Study on Star Hotels of Nantong

作　　者：范晔 

机构地区：[1]江苏工程职业技术学院,南通226007

出　　处：《江苏工程职业技术学院学报》2017年第1期68-71,共4页Journal of Jiangsu College of Engineering and Technology

基　　金：江苏省教育厅高校哲学社会科学研究资助项目(编号2014SJB636);江苏工程职业技术学院科研项目(编号GYKY/2015/18)

摘　　要：针对南通市高星级酒店的状况,引入内部营销的理念,将南通市高星级酒店现有的内部营销状况作为研究对象,通过理论假设、研究设计、数据分析得出相应的研究结果,提出现有条件下南通市高星级酒店可在企业文化、激励授权、员工期望、内部沟通、员工培训等方面加强内部营销。This paper is based on a case study of star hotels in Nantong and the theory of internal marketing. It is intended to study the existing marketing circumstances of the hotels and to analyze the strategies related to internal marketing of star hotels in Nantong with a combined methodology of qualitative analysis and quantita- tive analysis. Conclusions are that the star hotels of Nantong City can improve their internal marketing from the aspects of hotel culture, motivation and authorization, management of staff＇s expectations, internal communica- tion and staff training.

关 键 词：内部营销 员工管理 南通酒店 实证研究 

分 类 号：F719.2[经济管理—产业经济]