“互联网+”导向下体育旅游产业发展的战略规划  

Strategic planning of the development of sports tourism industry under the guidance of "Internet+"

作　　者：赵文博[1] 许彩明[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116

出　　处：《山东体育科技》2017年第2期90-94,共5页Shandong Sports Science & Technology

摘　　要：旅游业是战略性产业,其资源消耗低,带动系数大,就业机会多,综合效益好。体育旅游与互联网结合是时代发展的产物,也是目前体育旅游产业发展的需要。运用文献资料法、数理统计法、专家访谈法结合SWOT分析法,分析"互联网+"背景下体育旅游产业的内部优势因素和劣势因素、外部的机遇因素和威胁因素,在此基础上建立TOWS分析矩阵,为"互联网+"背景下体育旅游产业发展制定优先战略:区域合作战略、打造品牌战略、产品创新战略、人才培养战略、互联网营销战略、加强监管战略。Tourism is a strategic industry with its low resource consumption, lead coefficient, employment opportunities, comprehensive benefits. Sports Tourism in conjunction with the Internet is a product of the times,and is also the need to develop sports tourism industry. With the methods of literature,mathematical statistics,expert interview and SWOT analysis,it made an analysis of the ＂ Internet＋ ＂ internal strengths factors and weakness factors mode of sports tourism industry, external opportunities and threats, and established TOWS analysis matrix to develop strategic priorities for the ＂ Internet＋ ＂ sports tourism industry development mode ： strategies of regional cooperation, brand, product innovation, personnel training, Internet marketing, and supervision strengthening.

关 键 词：SWOT-TOWS 互联网+ 体育旅游产业 战略规划 

分 类 号：G80-052[文化科学—运动人体科学]