“互联网+”环境下大学生网络消费观调查研究——以商洛学院为例  

College Students Network Consumption Survey in the Environment of "Internet Plus"——Taking Shangluo College as an Example

作　　者：芦晓立[1] 梁蓉蓉[1] 

机构地区：[1]商洛学院,陕西商洛726000

出　　处：《湖北函授大学学报》2017年第8期53-54,共2页

基　　金：2015年陕西省大学生创新创业训练计划"现代大学生消费现状调查研究"(2243)(2242);2016年商洛学院学生工作重点课题

摘　　要：关注现代大学生的消费观,包括消费方向、消费心理、消费形式等方面,引导大学生树立科学合理的消费观,形成良好的消费习惯,进而直接影响其世界观的发展,有着深远的意义。笔者以商洛学院的大学生为调查对象,以问卷调查为调查方式,随机调研了该校大学生的消费观念。调研内容结果通过大学生消费观现状和所存在的问题阐述出来。在此基础上,笔者指出了引导大学生树立正确消费观念的建议,针对大学生消费观所存在的问题,采取措施逐步完善大学生消费观。We can pay attention to the modern consumption concept of college students, including the direction of consumption, consumption psychology, consumption patterns and other aspects, to guide students to establish a scientific and rational consumption concept, form good habits. It directly affects the development of the world outlook that has far - reaching significance. In this paper, the author takes the students of Shangluo College as the research object and takes the questionnaire survey as the research method. There are existing problems of the content of the survey results through the current situation of college students＇consumption concept. On this basis, the author pointed out the guidance of college students to establish a correct concept of consumption, in view of the problems existing in the concept of college students, we could take measures to gradually improve the concept of college students consumption.

关 键 词：网络消费 大学生 消费观 

分 类 号：G641[文化科学—高等教育学]