世界烟草产业发展的新潮流及日本的对策  

The New Trend of Development of World Tobacco Industry and Japan's Countermeasures

作　　者：李玉潭[1] 吕子军[1] 

机构地区：[1]吉林大学东北亚研究院,吉林长春130012

出　　处：《现代日本经济》2017年第3期75-83,共9页Contemporary Economy OF Japan

基　　金：教育部基地重大项目"战后日本国有企业民营化研究"(13JJD770016)

摘　　要：近年来,随着世界范围内对烟草的规制日益加强,发达国家的风险企业以及美欧日的大型烟草公司纷纷加大对电子香烟的研发、生产和市场推广力度,电子香烟成为新一代香烟的代名词,对传统卷烟市场的冲击越来越大。电子香烟在发达国家市场上的流行不仅是世界烟草产业发展的新潮流,而且是烟草产业未来的发展趋势。与美国的菲莫国际和英国的英美烟草公司高度重视推行新一代香烟的明确战略相比,日本烟草产业株式会社目前对其所持的态度与做法,与曾经是胶卷行业巨人、但2012年濒临破产的美国柯达公司非常相似。电子香烟的兴起使烟草行业传统游戏规则产生颠覆性改变,这很有可能改变世界烟草行业版图。In recent years, with the growing regulation of tobacco all over the world, venture business in devel- oped countries and United States,Europe and Japan~ large tobacco companies have increased the R＆D, pro- duction and market promotion of electronic cigarettes. Electronic cigarettes, which have become a fashion of new generation of cigarettes, are greatly impacting the traditional cigarette market. The popularity of electronic cigarettes in developed countries is not only a new direction in the development of the tobacco industry, but al- so the tendency in the future. Compared with the emphatic strategy on the new generation of cigarettes which American Philip Morris International and British American Tobacco have adopted, the attitude and action of Japan Tobacco are similar to Eastman Kodak, which was the giant of film industry, while on the verge of bank- ruptcy in 2012. The subversive variation of traditional rules is likely to change the world＇s tobacco industry ter- ritory.

关 键 词：电子香烟 加热式香烟 菲莫国际 英美烟草 日本烟草 

分 类 号：F269.331.3[经济管理—国民经济]