邮轮旅游发展下北部湾城市旅游圈资源整合  

Tourism Resources Integration in Beibu Gulf Tourism Circle with the Development of Cruise Tourism

作　　者：庞莲荣 刘坤章 

机构地区：[1]岭南师范学院商学院,广东湛江424048 [2]岭南师范学院规划与法规处,广东湛江524048

出　　处：《岭南师范学院学报》2017年第2期160-166,共7页Journal of Lingnan Normal University

基　　金：2016年湛江市哲学社会科学规划项目(ZJ16QN02);2016年湛江市科技局非资助科技攻关计划项目(2016B01046);“南海丝绸之路协同创新中心”资助项目

摘　　要：北部湾城市旅游圈内资源丰富、文化底蕴深厚,尤其是"海丝文化"近年来受到了高度重视。在邮轮旅游发展的背景和国家"一带一路"战略的影响下,以海丝文化为核心、以邮轮旅游为形式、以消费市场为导向来进行北部湾城市旅游圈的资源整合具有很强的可行性和必要性。在进行资源整合过程中,也要处理好圈内各个城市的竞合关系,并从提升文化内涵、品牌建设、整合营销等方面保障资源整合的落实。The tourism resources and cultural connotation of Beibu gulf tourism circle are very rich, Especially for the 4Sea Silk Road Culture’. Under the development of cruise tourism and the influence of the Belt and Road, integrating tourism resources of the Beibu Gulf tourism circle as the core of the 4 Sea Silk Road Culture＇ , in the form of cruise tourism, in the guide of consumer market is very necessity and feasibility. In the process of integrating resources, to deal with the competition and cooperation relation-ship, from the aspects of enhancing the connotation of culture, building the brand, integrating marketing to guaranting the implementation of resource integration.

关 键 词：资源整合 海丝文化 邮轮旅游 北部湾城市旅游圈 

分 类 号：F590[经济管理—旅游管理]