乡村民宿旅游发展探析  

Study on the Development of Rural Lodging Tourism

作　　者：田慧[1] 

机构地区：[1]重庆工商大学马克思主义学院,重庆400067

出　　处：《重庆电子工程职业学院学报》2017年第1期17-20,共4页Journal of Chongqing College of Electronic Engineering

摘　　要：乡村民宿旅游是一种新兴的旅游业态。乡村发展民宿旅游,必须具备地理位置和环境、农产品、民俗文化资源、基础设施等优势。我国乡村民宿旅游基础设施落后,缺乏特色资源,民宿旅游服务不规范。政府应积极引导和扶持经营者发展特色民宿旅游,充分发挥自然资源和文化资源优势,加强民宿旅游基础设施规划和建设,完善民宿旅游产业链,强化民宿旅游营销,提高旅游服务质量,推动民宿旅游健康发展。Rural lodging tourism is a new tourism industry. Its development must have the advantages of geographical location and environment, agricultural products, folk culture resources, infrastructure and so on. In China, its infrastructure is poor, lack of resources and not standardized. The government should actively guide and support the operators to develop its characteristics, make full use of the natural and cultural resources, strengthen the planning and construction of its infrastructure, perfect the industry chain, and improve and promote the services quality, the homestay tourism marketing and its healthy development.

关 键 词：民宿旅游 资源 优势 特色 营销 

分 类 号：F719[经济管理—产业经济]