基于产业融合的休闲体验型旅游产品创新开发研究——以蚌埠禾泉农庄为例  

Innovative Development of Leisure Experiential Tourism Product from the Perspective of Industry Convergence——A Case Study of Hequan Farm in Bengbu

作　　者：李万莲[1] 许云华[1] 王良举[1] 

机构地区：[1]安徽财经大学工商管理学院旅游管理系,安徽蚌埠233030

出　　处：《中南林业科技大学学报（社会科学版）》2017年第1期73-78,共6页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：安徽省旅游局青年专家项目"产业融合视角下安徽旅游资源创新开发及其效应评价研究"(AHLYZJ201401);安徽财经大学2013校级重点科研课题"基于产业融合的旅游资源创新开发研究"(ACKY1316ZDB)

摘　　要：为适应我国休闲旅游市场的快速发展,满足游客对休闲体验型旅游产品的品质需求,开展休闲体验型旅游产品的创新开发,是目的地优化旅游供给的重要任务。基于旅游产业融合、旅游产品创新及旅游体验理论,构建了休闲体验型旅游产品创新开发的分析框架,并结合蚌埠禾泉农庄休闲体验型旅游产品的创新开发实践进行了个案分析,旨在为旅游目的地拓宽休闲体验型产品的创新开发思路提供借鉴。In order to adapt to the rapid growth of the leisure tourism market, meet the demands of higher tourists＇ requirements on the quality of tourism products, the innovative development of leisure experiential tourism products has become an important task for the optimization of tourism destination supply. Based on the theoretical connotation analysis of tourism industry convergence, tourism product innovation and tourist＇ s experience, this research constructed a analysis framework of leisure tourism product innovation and development. Then an analytical case study of the innovative development of leisure experience tourism products of Hequan Farm in Bengbu was carried out based on the framework. This study provides a analysis support for those destinations which want to broaden their innovation perspectives of leisure experiential tourism products.

关 键 词：产业融合 休闲体验 旅游产品 创新开发 

分 类 号：F590.7[经济管理—旅游管理]