集群品牌对旅游产业结构升级优化的外部效应影响与对策研究  

The External Effects and Countermeasures to the Cluster Brand on the Optimization of Tourism Industry Structure Upgrading

作　　者：杨佳利[1] 

机构地区：[1]韶关学院经济管理学院,广东韶关512005

出　　处：《中南林业科技大学学报（社会科学版）》2017年第1期90-94,共5页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：广东省教育厅人文社科类项目"低碳经济下集群式供应链生态优化研究"(2014WTSCX094);韶关市哲学社会科学规划课题"韶关生态旅游开发及品牌塑造研究"(Z2014020)

摘　　要：旅游产业集群品牌具有市场外部聚集效应、品牌外向关联外部聚集效应、金融外部聚集效应、品牌管理制度外部聚集效应的四大正外部经济效应,对促进旅游产业结构调整和升级优化具有重要战略意义。通过研究集群品牌对旅游产业结构升级优化外部经济影响,提出了建立和传播优秀旅游集群品牌来促进旅游业结构升级优化的可行思路。Tourism industry cluster brand has four positive external economy effects, such as external market aggregation effect, brand extroverted associated external aggregation effect, external financial agglomeration effect and brand management system external agglomerating effect, it has great strategic significance on promoting tourism industry structural adjustment and industrial upgrading and optimization. This essay puts forward feasible ideas to promote the tourism industry structure optimization by establishing and spreading excellent tourism cluster brand through the research of the external economic impact of the cluster brand on the industrial structure upgrading and optimization.

关 键 词：旅游产业集群品牌 外部经济效应 升级优化 

分 类 号：F205[经济管理—国民经济]